Behind the Brand: Studio 78 Paris


Saffron Rouge is thrilled to welcome Studio 78 Paris to our family, an exciting line of luxury organic beauty products from France. It combines quality botanical ingredients with a modern color palette, offering perfectly pigmented products for face, eyes and lips that are gentle enough for sensitive skin. We recently spoke with founder Margareth Halfon about her cosmetic collection.

1. What motivated you to start your own line?

This was not just a marketing approach. Studio 78 Paris is a brand that has been made with our hearts.

We noticed that a real change was happening in the organic skincare market, but we just couldn’t find any makeup brands that seduced us. There was no alternative line that was also fun, with cool colors, that made us dream.

After working in the luxury, fashion and beauty industries, my partner Laurence and I decided to combine our skills to create our own brand.

Studio 78 Paris was created with a simple concept: to go back to the basics of any traditional makeup brand, which is to be feminine and glamorous, with innovative textures and strong, long lasting pigments. At Studio 78 Paris, making beautiful cosmetics comes first, and then the consumer is pleased to see that it is also an organic brand.

2. How long did it take? When was your product line ready for the general public?

We started in 2010 and it took us 10 months to develop the textures and the color range. Then we introduced Studio 78 Paris to the professionals at Beyond Beauty Paris in September to see how they felt about it. That year, 51 journalists elected us their Press Favorite among 65 brands in competition. Everybody was very enthusiastic about our brand. However, we decided to take few more months to improve the textures before the launch into the market because we wanted it to be perfect. Then Studio 78 Paris officially launched in September 2011.

3. What obstacles did you face along the way?

Studio 78 Paris is a very exciting venture, but there were some obstacles we had to face.

We wanted to have the Ecocert certification for all our products, but it was hard to find organic ingredients that gave us nice pigments but also meet the Ecocert’s standards, especially for eyeshadows.

It was a long road, but we persevered and it worked!

4. Who did you draw your inspiration from?

Studio 78 Paris was born so women wouldn’t have to compromise between beauty and health.

We decided to wander from the typical organic brand approach and to stay closer to the approach of traditional and luxury makeup brands, only with better natural ingredients. Our palate is inspired by the timeless, classic feel of the black & white era, and the glamorous, feminine style of floral watercolors.

5. What is unique, different or special about your brand?

Most of our products are based on our innovative formulas – baked technology for the powders, and bi-phased water foundation for a seamless texture that melts into the complexion.

The color range is modern and follows the current fashion trends. Our packaging is luxurious yet practical. Each detail is there to make life easier for women.

6. What if anything would you do differently if you could do it over?

We faced some problems since the beginning and I’m sure we will face other problems in the future. But each time, we ultimately found a better solution from what we had before. So, to be honest, we would do everything exactly the same!

7. How do you feel about changes in the organic beauty movement?

Throughout the past few years, we have seen a lot of changes operating in the organic beauty market. First, it started with skincare, then it followed with makeup, then perfume.

Some countries are more aware about organic products. Others still have to be educated to this new, better way of consumption. It will take some time. But as products become more attractive, the faster consumers will make the switch from traditional to organic products. It is our job as producers to make them want to make that switch. Don’t forget, when you sell beauty products, you sell dreams.

8. What advice would you offer other novice women entrepreneurs?

In one hand, when you start your own business you should be really motivated because you will go through hard times. You have to stay focused on your aim.

On the other hand, you should find suppliers who want to work with you because they trust in your project. They will get involved in your adventure and become a kind of partner.

9. Do you think it is more difficult for women when it comes to business?

To be honest, I think it’s easier for a women to create her own business. I’ve found suppliers are often filled with admiration for our courage and they want to help us.

Laurence and I used to work for huge companies before launching Studio 78 Paris. We both agree that was often much more difficult.

10. How do you find work/life balance?

When you start your own business, it’s like having a baby. You never have weekends or holidays. You always think about it.

But it’s all for good and happiness!

Posted On:  January 25, 2017
Posted By:  admin
Posted In:  Beauty/Cosmatics